Kusum Industries logo Kusum IndustriesCleaning Made Simple

Manufacturer · VKIA, Jaipur · Est. India

Clean water.
Clean spaces.
Made in India.

We manufacture disinfectants, phenyls and swimming pool chemicals for homes, hospitals, hotels, institutions and industry — formulated, blended and packed at our own facility in Jaipur.

Own plant, not job workVKIA, Jaipur
Tested every batchBatch numbers on pack
500 ml to 200 LRetail through bulk
Private label readyYour brand, our plant

Three families. Three colours.

DisinfectantsSurface & institutional
RakshakWhite & black phenyl
Aqua NicePool chemicals
SupplyRetail · Bulk · Contract
DespatchPan-India

The range

Three product families, each with its own colour.

Our mark carries three colours. So does our catalogue — so you always know which shelf you are standing in front of.

Why buy from us

Buy from the people who make it.

MANUFACTURER

Not a trader

You buy directly from the people who make the product. No middle layer, no repackaged unknowns.

CONSISTENCY

Same, batch to batch

Fixed formulations, controlled raw material sourcing and in-house testing on every production batch.

SCALE

Built for bulk

From 500 ml consumer packs to 200 litre drums — the same formulation, scaled for contractors and hotels.

PRIVATE LABEL

Your brand, our plant

Contract manufacturing for distributors and retail chains who want to sell under their own label.

Family 01 — Disinfectants

Disinfectants that do the job the first time.

A disinfectant is only as good as its active content and its contact time. Ours are formulated with defined concentrations of proven actives — not diluted to hit a price point. They work at the dilution printed on the label, on real floors.

Hand Wash & Sanitising Range

Hand Wash & Sanitising Range

Packs  500 ml · 5 L · 20 L

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Tile & Ceramic Cleaner

Tile & Ceramic Cleaner

Packs  1 L · 5 L · 20 L

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Glass Cleaner

Glass Cleaner

Packs  500 ml · 1 L · 5 L · 20 L

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Toilet Cleaner

Toilet Cleaner

Packs  500 ml · 1 L · 5 L · 20 L

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Disinfectant Floor Cleaner — Ready to Use

Disinfectant Floor Cleaner — Ready to Use

Packs  500 ml · 1 L · 5 L

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Hospital-Grade Disinfectant Cleaner

Hospital-Grade Disinfectant Cleaner

Packs  5 L · 20 L · 50 L · 200 L

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Multipurpose Surface Disinfectant Concentrate

Multipurpose Surface Disinfectant Concentrate

Packs  1 L · 5 L · 20 L · 50 L · 200 L

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Not sure which one fits?

Housekeeping needs change with surface, footfall and water hardness. Tell us the site and we will recommend a product and a dilution — not just a price list.

Talk to our team

Family 02 — Phenyl

RAKSHAK

The protector of every floor · हर फ़र्श का रक्षक

Rakshak means protector. Phenyl is the most widely used floor disinfectant in India — and one of the most adulterated. Thin emulsions, low pine oil content, bottles that separate on the shelf, fragrance that dies an hour after mopping. Rakshak was built to be the opposite of that.

Rakshak Herbal Phenyl

Rakshak Herbal Phenyl

Packs  500 ml · 1 L · 5 L · 20 L

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Rakshak Gold — Premium Concentrate

Rakshak Gold — Premium Concentrate

Packs  5 L · 20 L · 50 L · 200 L

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Rakshak Black Phenyl

Rakshak Black Phenyl

Packs  1 L · 5 L · 20 L · 50 L · 200 L

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Rakshak White Phenyl Concentrate

Rakshak White Phenyl Concentrate

Packs  500 ml · 1 L · 5 L · 20 L · 50 L · 200 L

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For the trade

Why distributors carry Rakshak

Shelf stability

No separation, no settling, no returns from unhappy retailers.

Consistent colour and fragrance

Every batch looks and smells the same.

A full pack ladder

Retail bottles through to 200 L drums, all under one brand.

Margin protection

Structured distributor pricing with defined territories.

Family 03 — Pool chemicals

AQUA NICE

Clear water is chemistry, not luck

A pool is a balancing act between sanitiser, pH, alkalinity and hardness. Get one wrong and you get cloudy water, algae, stinging eyes, corroded fittings or scaled tiles. Aqua Nice is a matched system — every product is formulated to work with the others, not against them.

Pool Salt

Pool Salt

Packs  25 kg · 50 kg

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Water Test Kit

Water Test Kit

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Scale & Stain Control

Scale & Stain Control

Packs  1 L · 5 L · 20 L

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Filter Cleaner

Filter Cleaner

Packs  1 L · 5 L

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Clarifier & Flocculant

Clarifier & Flocculant

Packs  1 L · 5 L · 20 L

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Algaecide

Algaecide

Packs  1 L · 5 L · 20 L

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Stabiliser — Cyanuric Acid

Stabiliser — Cyanuric Acid

Packs  1 kg · 5 kg · 25 kg

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Alkalinity & Calcium Hardness Increasers

Alkalinity & Calcium Hardness Increasers

Packs  5 kg · 25 kg

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pH Plus & pH Minus

pH Plus & pH Minus

Packs  1 kg · 5 kg · 25 kg

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Pool Shock

Pool Shock

Packs  1 kg · 5 kg · 25 kg

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Chlorine Granules — SDIC

Chlorine Granules — SDIC

Packs  1 kg · 5 kg · 25 kg · 50 kg

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Chlorine Tablets — TCCA 90%

Chlorine Tablets — TCCA 90%

Packs  1 kg · 5 kg · 25 kg · 50 kg

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The order matters

The Aqua Nice pool care cycle

FIRST

Test

Chlorine and pH daily. Alkalinity and hardness weekly.

THEN

Balance

Correct pH and alkalinity before anything else. Sanitiser cannot work in unbalanced water.

THEN

Sanitise

Hold a steady free chlorine residual using tablets or granules.

ONGOING

Protect

Dose algaecide and clarifier routinely, so problems never start.

Who we supply

One plant, many industries.

The same formulations, scaled and specified for very different sites — from an operating theatre to a municipal drain to a resort pool.

Hospitals & Healthcare

Infection control across wards, theatres, pathology labs and veterinary clinics, where contact time and active concentration are audited.

Typically Hospital-Grade Disinfectant Cleaner, Multipurpose Surface Disinfectant Concentrate, Hand Wash & Sanitising Range

Hotels & Hospitality

Large daily housekeeping rounds across marble, tile and mosaic, where fragrance that holds through the day matters as much as hygiene.

Typically Rakshak Gold, Rakshak White Phenyl Concentrate, Glass Cleaner, Toilet Cleaner

Facility Management

Contract housekeeping across malls, offices and campuses. Structured pricing and a full pack ladder from retail bottles to 200 L drums.

Typically Rakshak Gold, Multipurpose Surface Disinfectant Concentrate, Tile & Ceramic Cleaner

Schools & Institutions

Schools, crèches and hostels needing a gentler fragrance profile without giving up disinfection performance.

Typically Rakshak Herbal Phenyl, Disinfectant Floor Cleaner, Hand Wash & Sanitising Range

Food Processing

Single-step cleaning and disinfection on food-contact-adjacent surfaces, with defined actives and no residue.

Typically Hospital-Grade Disinfectant Cleaner, Multipurpose Surface Disinfectant Concentrate

Municipal & Outdoor Sanitation

Drains, sewers, garbage areas, cattle sheds and public toilets, where heavy-duty deodorising is the job.

Typically Rakshak Black Phenyl

Swimming Pools & Resorts

A matched pool system covering sanitiser, pH, alkalinity, hardness and clarity, formulated to work together rather than against each other.

Typically Chlorine Tablets TCCA 90%, Chlorine Granules SDIC, pH Plus & pH Minus, Algaecide, Clarifier & Flocculant

Retail & Distribution

Distributors carrying Rakshak get shelf stability, consistent colour and fragrance batch to batch, and defined territories.

Typically Full Rakshak range, retail packs of the disinfectant family

Quality & manufacturing

Chemistry you can audit.

We manufacture at VKIA, Jaipur, in a facility built for blending, filling and packing liquid and solid formulations. Our approach is deliberately unglamorous: control the inputs, fix the process, test the output.

01

Raw material verification

Incoming actives, pine oil and surfactants are checked against specification before they enter the plant. A batch is only as good as what goes into it.

02

Controlled formulation

Every product is made to a fixed formulation with defined active concentrations, not diluted to hit a price point.

03

Batch testing

Each batch is tested before release, so performance and fragrance hold consistently from one batch to the next.

04

Traceable packing

Packs are coded so any unit in the market can be traced back to its batch and production date.

05

Segregated & rotated storage

Finished goods are segregated and stock-rotated, so what ships is fresh and stable on the shelf.

06

Made in India

Every litre is manufactured domestically at our Jaipur plant. We are a manufacturer, not a trader repackaging someone else’s product.

Technical support

Book time with the people who formulate it.

Not a sales call. A working session on surfaces, dilution, water chemistry and pack sizing — free, and booked directly into our calendar.

Balance your pool chemistry properly

Pool Water Assessment

An Aqua Nice specialist reviews your pool volume, filtration, bather load and current test readings, then sets a dosing schedule across sanitiser, pH, alkalinity and hardness so the system works as one.

60 min Free

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For hotels, hospitals, malls and FM contracts

On-Site Housekeeping Survey

We visit your facility to assess floor types, footfall, water hardness and current consumption, then recommend a product set, dilution chart and pack ladder. Suited to hotels, hospitals, malls and facility management contracts.

90 min Free

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Product and dilution advice - free

Technical Consultation

Talk to our formulation team about which product and dilution suits your site. Housekeeping needs change with surface, footfall and water hardness - tell us the site and we will recommend a product and a dilution, not just a price list.

30 min Free

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Territories, margins and contract manufacturing

Distributor & Private Label Discussion

For distributors and brand owners: territory, structured pricing, margin protection, minimum order quantities and lead times, plus contract manufacturing under your own label from our Jaipur plant.

45 min Free

Check availability →

Bulk · Institutional · Private label

Buy direct. Buy in bulk. Or buy under your own brand.

Institutional supply

Hospitals, hotels, schools, hostels, factories and government departments buy in volume and need consistency across the year. We supply on annual rate contracts with scheduled deliveries, standardised dilution charts, and housekeeping staff training on request.

Bulk & drum supply

All liquid products are available in 20 L, 50 L and 200 L formats for facility management companies and repackers. Bulk pricing is structured to protect your operating margin.

Private label & contract manufacturing

Have your own brand? We manufacture, fill and pack to your label — your formulation or ours, your pack design, your MRP. Minimum order quantities apply per SKU. We handle production; you handle the market.

Distributor partnerships

We are building a distributor network across Rajasthan and the wider North and West India market for both Rakshak and Aqua Nice — with territory protection, structured margins, point-of-sale material and direct technical support for your customers.

To quote you accurately

Send us these five things

  • Product and pack size
  • Estimated monthly or annual volume
  • Delivery location
  • Any specification, fragrance or colour requirement
  • Label artwork, if you are asking about private label
Send your requirement

Distributor & private label questions

Do you offer exclusive territories?

Yes. Distributor pricing is structured with defined territories so your market is protected and your margin is not undercut by a neighbouring dealer.

What is the minimum order quantity?

MOQ depends on the family and pack mix. Tell us the range you want to carry and the territory, and we will put a realistic opening order together rather than quote a blanket number.

What pack sizes can I stock?

The full ladder, from 500 ml retail bottles through 1 L, 5 L, 20 L and 50 L up to 200 L drums, all under one brand. Pool chemicals run 1 kg to 50 kg.

Will the product separate on the shelf?

No. Rakshak is built as a stable emulsion specifically to avoid the separation and settling that causes retailer returns with thin, adulterated phenyl.

Is colour and fragrance consistent between batches?

Yes. Controlled formulation and batch testing mean every batch looks and smells the same, which is what keeps repeat retail customers.

Do you do private label or contract manufacturing?

Yes. We manufacture under your brand from our Jaipur plant, including formulation, filling and packing to your label and pack specification.

What are typical lead times?

Lead time depends on order size, pack mix and whether the run is private label. Standard range items move faster than custom label work; we confirm a date when we confirm the order.

Can you help my team pick the right product?

Yes. Housekeeping needs change with surface, footfall and water hardness. Book a technical consultation or an on-site survey and we will recommend a product and a dilution, not just a price list.

Contact

Tell us what you are trying to achieve.

Whether it is a single drum of phenyl or an annual pool chemical contract, that is the fastest route to a useful answer.

  • Company
    Kusum Industries Private Limited
  • Address
    702, North Avenue, Road No. 9A,
    VKIA, Jaipur 302013, Rajasthan, India
  • Phone
  • Email
  • Hours
    Monday to Saturday, 9:30 AM – 6:30 PM

We reply within one working day.